SERP feature types
Complete list of SERP feature types that SERP Lens detects in the rank tracker and browser.
SERP Lens detects SERP feature types in two places: the rank tracker and the in-browser panel (when viewing Google results). The browser panel supports a more limited set of features.
Feature list
| Feature | Description | Rank tracker | Browser |
|---|---|---|---|
| Organic | Standard blue-link search results | ✓ | ✓ |
| Top ads | Paid ads above organic results | ✓ | ✓ |
| Bottom ads | Paid ads below organic results | ✓ | ✓ |
| Top PLA | Product Listing Ads (Shopping) at the top of results | ✓ | |
| AI Overview | Google's AI-generated summary at the top of results | ✓ | |
| People Also Ask | Expandable question boxes related to the query | ✓ | |
| Related searches | Suggested related queries at the bottom of results | ✓ | ✓ |
| Related questions | Additional question suggestions | ✓ | |
| Knowledge Panel | Knowledge Graph card with entity information (people, places, businesses) | ✓ | |
| Top Stories | News carousel with recent articles | ✓ | ✓ |
| Videos | Video results (usually YouTube) embedded in results | ✓ | ✓ |
| Organic videos | Video results mixed into organic listings | ✓ | |
| Images | Image pack results | ✓ | ✓ |
| Twitter/X | Social media results from X (Twitter) | ✓ | |
| Discussions and forums | Reddit, Quora, and other forum results | ✓ | |
| Answers | Direct answer boxes | ✓ | |
| Recipes | Recipe cards with images, ratings, and cook times | ✓ | |
| Snack Pack | Local business results (3-pack) | ✓ | |
| Snack Pack Map | Map accompanying local results | ✓ | |
| Flights | Flight search results | ✓ | |
| Hotels | Hotel search results | ✓ | |
| Shopping | Product comparison results | ✓ | ✓ |
| Popular products | Product carousel | ✓ | ✓ |
| People Also Buy From | Related business suggestions | ✓ | |
| Widgets | Interactive widgets (calculator, converter, etc.) | ✓ | |
| Spelling | "Did you mean" spelling suggestions | ✓ | |
| Search information | Result count and query metadata | ✓ | |
| Apps | App install results | ✓ |
Where SERP features appear
In-browser panel
When you're viewing Google search results in the browser, the SERP Features & Results sidebar panel automatically detects features on the page using SERP Lens's own DOM analysis. This panel only appears when you're on a Google results page. Selecting the buttons attached to the features allows you to see exactly where the features are showing, alongside the number of features (such as there being 8 standard organic results on the page) or unique visible listings within a feature (there might be 3 visible links within an AI overview). The ordering of the SERP features within the panel are in the sequence they appear on the page.
Rank tracking
The rank tracker detects all 30 features listed above. This data is available in:
- Rank tracking — see which features appear for each keyword over time
- SERP Compare — compare feature presence across two result snapshots
Why SERP features matter
SERP features can:
- Push organic results down — AI Overview and featured snippets take space above organic results
- Steal clicks — Users may get answers directly from People Also Ask or Knowledge Panel without clicking through
- Create opportunities — Appearing in video results, images, or featured snippets can drive significant traffic
- Signal intent — The features Google shows indicate how it interprets the query (informational, commercial, navigational)