Blog

Field notes on rendering, ranking, and how Google reads the web.

Live structure data

Company Update

Google SERP Lens

Live structured data validation

Apr 28, 2026

Google Search Console Generative AI Report Now Live

Jul 24, 2026
The AI model supported by rendered DOM, live SERP, Search Console, and browser session context

AI can only fix what it can see

Jul 24, 2026
Lab data and live field data show different versions of the same web page

Company Update

Why we built a browser

Jul 24, 2026
SERP Lens is free to start with no card, audit panels, and 30 audit rules

Company Update

SERP Lens is now free to start

Jul 10, 2026
Google UCP shopping cards in search results

Insights

Google’s UCP Just Got More Powerful

May 15, 2026
Google Search Console impressions spike chart

Insights

Were ads a hidden contributor to GSC impression spikes?

May 11, 2026
Ads are taking over prominent free listing surfaces on Google

Insights

Ads are taking over prominent free listing surfaces on Google

Apr 21, 2026

Get every post in your inbox.

One email per post, as it publishes. Unsubscribe anytime.